January 23, 2018 
From Auto Club Speedway
FONTANA – Calif. (Jan. 22, 2018) – Auto Club Speedway announced today the launch of “The Fastest Sunday of the Year” advertising campaign to promote the upcoming Monster Energy Cup Series Auto Club 400 race on March 18, 2018. The new campaign highlights the emotion, adrenaline and thrilling experiences that fans will encounter at NASCAR’S only stop in Southern California.
The Monster Energy NASCAR Auto Club 400 is often described by attendees as sensory overload…the ability to touch the start/finish line before the green flag waves; the smell of festival food fare; hearing the roar of race cars going over 200 mph; the taste of victory; and of course, great people watching.
The creative pushes familiar visual attributes by focusing on the five senses to trigger emotions tied to all that “The Fastest Sunday of the Year” has to offer including concerts, stunt shows, Lefty’s Fun Zone, vendor activations and motorsport programming.
“This campaign drives our continued efforts to connect and inform the consumer about race day experiences in a creative and compelling way,” said Dave Allen, President of Auto Club Speedway.
The ad campaign incorporates vivid colors and a font selection that speaks to the action and speed of the Auto Club 400. The integrated campaign will include broadcast, radio, outdoor, print, digital and social media components.
Watch the NASCAR Auto Club 400 “The Fastest Sunday of the Year” video on YouTube >>>
The campaign was created in conjunction with cross-cultural marketing agency, Sensis, to connect with its current fan base, while peeking the interest of new audiences yet to attend one of the largest sporting events in Southern California.
To purchase tickets to the NASCAR Auto Club 400at Auto Club Speedway, call 1-800-944-RACE (7223), shop online at www.autoclubspeedway.com, or stop by the Auto Club Speedway ticket office at 9300 Cherry Ave. in Fontana. Ticket office hours are Monday – Friday from 8:30 a.m. – 4:30 p.m.
Follow @AutoClubSpeedway on Facebook/Instagram and @ACSUpdates on Twitter and tag photos using #FastestSunday.
About Auto Club Speedway
Located 50 miles east of Los Angeles in Fontana, Auto Club Speedway is California’s premier motorsports facility, hosting over 320 days of track activity each year including the Monster Energy NASCAR Cup Series Auto Club 400 weekend, March 16-18, 2018. The two-mile D-shaped oval is one of the fastest tracks on the circuit. The Speedway is also home to numerous movies, television and commercial productions, photo shoots, new car testing, club racing and a variety of racing schools. For more information on events at Auto Club Speedway call 1-800-944-RACE (7223) or visit www.autoclubspeedway.com.
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