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NASCAR Honors Moms with Launch of First Mother’s Day Campaign

From NASCAR Integrated Marketing Communications

DAYTONA BEACH, Fla. (April 6, 2015) — Family has always been a pillar of NASCAR®, as the sport was built by the contributions of iconic family names such as France, Petty, Earnhardt and Jarrett. From nurturing young drivers in their aspirations for a career in motorsports, to bringing families together at the track, to celebrating in Victory Lane, moms have served as the bedrock of NASCAR.

 

To further celebrate this tradition and spirit, NASCAR today launched “NASCAR with Mom,” a Mother’s Day initiative aimed at sharing and celebrating memorable NASCAR moments with Mom.

 

Leading up to Mother’s Day Weekend – through the #NASCARwithMOM sweepstakes supported by NASCAR’s Official Partners 3M, Ford and Goodyear – fans are encouraged to share their most memorable NASCAR Mom photos on social media using the hashtag #NASCARwithMOM or by visiting www.NASCAR.com/NASCARwithMOM for the opportunity to win a once-in-a-lifetime NASCAR experience.

 

The Grand Prize package includes a ride in the Goodyear Blimp and an all-inclusive VIP experience for two during the 2015 Ford Championship Weekend at Homestead-Miami Speedway, including tickets with VIP access. Additionally, five first place prize winners will receive a NASCAR Racing Experience Qualifier for two. Fans can enter to win starting today through May 9 at 11:59 p.m. ET.

 

“Mothers have made an indelible impact on our sport since the moment it was founded in 1947 – from the legacies of Anne B. France and Lynda Petty to the modern-day accomplishments of others like Teresa and Kelley Earnhardt,” said Kim Brink, NASCAR senior vice president, marketing. “NASCAR with Mom honors the moments and memories fans and families in NASCAR have had with their mothers, and recognizes the critical role moms will play in the future of our sport.”

 

During Mother’s Day weekend, NASCAR, 3M, Ford and Goodyear will be also surprising moms and their children with unique experiences at the Acceleration Nation Experience at the track leading up to the NASCAR Sprint Cup Series™, SpongeBob SquarePants 400 race at Kansas Speedway.

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association® (IMSA®) governs the TUDOR United SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and http://www.IMSA.com, and follow NASCAR at http://www.Facebook.com/NASCAR and Twitter: @NASCAR.

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