Advertisements

New Tracks Highlight Return Of NASCAR XFINITY Series Dash 4 Cash

From NASCAR Integrated Marketing Communications

DAYTONA BEACH, Fla. (Feb. 25, 2015) – Three new tracks headline the “Dash 4 Cash” program as it  returns for the seventh consecutive year, and first as part of the NASCAR XFINITY Series. Dover International Speedway, Bristol Motor Speedway and Darlington Raceway will debut as part of the program, while Indianapolis Motor Speedway will return in 2015. 

 

Designed to highlight the unique competition between championship-eligible NASCAR XFINITY Series drivers, the highly recognizable program will potentially result in $1 million awarded to one talented driver.

 

“We’re excited that XFINITY has brought the ‘Dash 4 Cash’ program back and the reason is clear – the format has generated incredible intensity, making it popular for both competitors and fans,” said Jim Cassidy, NASCAR senior vice president of racing operations. “Since its inception, ‘Dash 4 Cash’ has brought increased notoriety to the drivers, teams and participating tracks in the NASCAR XFINITY Series.”

 

There will be more than just home track bragging rights on the line at Charlotte Motor Speedway in May. For the first time, the track will host the “Dash 4 Cash” qualifier, which will determine the four eligible drivers that will then compete for one of four $100,000 payouts.

 

Following Charlotte, the four Dash 4 Cash (D4C) events will include: Dover (May 30), Indianapolis (July 25), Bristol (August 21) and Darlington (September 5).

 

Last season, Trevor Bayne was the highest-finishing points-eligible driver in the final D4C race at Iowa Speedway– which paid him and his fan partner, Henry, Ill., native James Dennis, $100,000 each. 

 

“We know how important the Dash 4 Cash program has been in the past to these NASCAR XFINITY Series drivers, as well as the fans,” said Matt Lederer, Comcast senior director, sports marketing. “Everyone at Comcast is thrilled for the opportunity to help continue this tradition and be a part of the program this season. We hope Dash 4 Cash continues to enhance the excitement for the fans by bringing out the tenacity of these drivers as they put on a great show to get to victory lane.”

 

Here’s how the Dash 4 Cash (Twitter – #Dash4Cash) program works:

  • The top-four finishers in the Charlotte race who are eligible to receive NASCAR XFINITY Series championship driver points will qualify for the first D4C race at Dover.
  • The highest finisher of those four drivers at Dover – he or she does not have to win the race – will win the first $100,000 D4C award and automatically qualify for the next event at Indianapolis. The remaining three highest finishing points-eligible drivers at Dover will qualify for the race at Indianapolis.
  • Those rules will apply for the remaining three events. If one driver wins the first three D4C awards and then wins the Darlington race outright, XFINITY will award the driver an additional $600,000 bonus, bringing the total payout to $1 million.

 

Fans can apply to be a part of the action by entering the NASCAR XFINITY Series $100,000 Sweepstakes atwww.nascar.com/Dash4Cash or by visiting the XFINITY Zone throughout the season. Four lucky individuals and a guest will receive an all-expenses paid trip to the final D4C event at Darlington Raceway. The four fans will be randomly paired with the four eligible D4C drivers for that race, and the fan whose driver wins the D4C award will also go home with a check for $100,000.

 

The next NASCAR XFINITY Series race will be the HISENSE 250 at Atlanta Motor Speedway on Saturday, Feb. 28 at 2 p.m. ET, broadcast on FOX Sports 1, Performance Racing Network Radio and SiriusXM NASCAR Radio with additional coverage on NASCAR.com.

 

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series™, NASCAR XFINITY Series™, and NASCAR Camping World Truck Series™), four regional series, one local grassroots series and three international series. The International Motor Sports Association™ (IMSA®) governs the TUDOR United SportsCar Championship™, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information visit http://www.NASCAR.com and follow NASCAR atwww.Facebook.com/NASCAR and Twitter: @NASCAR.

 

About Comcast Cable

Comcast Cable is the nation’s largest video, high-speed Internet and phone provider to residential customers under the XFINITY brand and also provides these services to businesses. Comcast has invested in technology to build an advanced network that delivers among the fastest broadband speeds, and brings customers personalized video, communications and home management offerings. Comcast Corporation (Nasdaq: CMCSA, CMCSK) is a global media and technology company. Visit http://www.comcastcorporation.com for more information.

Advertisements

About Evan Schumacher

Thank you for taking the time and checking out my site. Please poke around and feel free to leave a comment.

No comments yet... Be the first to leave a reply!

What is your opinion?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: