DAYTONA Rising Creates Opportunities For Local Construction Firms, Welcomes New Families To Daytona Beach Area

From Daytona International Speedway 

After a successful beginning to the 2014 motorsports event season, Daytona International Speedway is now ramping up construction activities for the $400 million DAYTONA Rising redevelopment project. More than 65 Volusia County-based businesses have been involved in the DAYTONA Rising project since its groundbreaking nearly one year ago, a number that is expected to grow as the project progresses.

The Speedway and its design-builder, Barton Malow, have awarded subcontracts, sub-subcontracts and purchase orders to Volusia County firms for the following areas: demolition, fencing, metal wall panels, asphalt, grading, drywall, plumbing, lumber supply, electrical, roofing, landscaping and masonry. Local firms are excited about the opportunity to be part of DAYTONA Rising:

    • “Barton Malow has created an outstanding team and we’re grateful to be one of the many local partners working on this massive project,” said P&S Paving Vice President Todd Phillips. P&S Paving, an asphalt paving, heavy highway contractor serving Volusia County, is providing paving and dirt services.
    • “Our company has a long history working with the Speedway so we’re thrilled to be part of this important project,” said A. W. Baylor Versapanel-Plastering Vice President Jim Crews. “Barton Malow and DAYTONA Rising are energizing the community by providing local companies with an opportunity to work on a large-scale project for the next several years.” A. W. Baylor Versapanel-Plastering, a commercial construction firm based in Ormond Beach, Fla., is fabricating light gauge metal stud panels, installing all of the interior wall and ceiling framing as well as installing all drywall and plastering.


  • “We’ve worked with the Speedway for more than 20 years so we understand the high expectations for DAYTONA Rising,” said Coleman Goodemote Construction President Charles Coleman. “Barton Malow is an outstanding partner and we look forward to helping them with this important project.” Coleman Goodemote Construction, a full-service commercial construction company based in Daytona Beach, is assisting with race-ready preparation for key Speedway events.

Several members of the Barton Malow team have relocated to the greater Daytona Beach area to establish personal partnerships with the many local firms working on the project. Len Moser, a Barton Malow vice president and DAYTONA Rising’s project executive, moved from Gwinnett County in Georgia to Ormond Beach with his wife and two children in June 2013. Moser is impressed with the passion for the project within the community.

“From day one, our local partners have demonstrated their strong commitment to DAYTONA Rising,” said Moser. “Their dedication is helping to transform the Speedway’s vision into reality. This project is an extremely rewarding experience for me personally and professionally.”

Jason McFadden, Barton Malow’s director of project management, moved from Atlanta to Ponce Inlet, Fla. with his wife in October 2012. McFadden embraces the challenges associated with this once-in-a-lifetime project and has also experienced the local enthusiasm for DAYTONA Rising.

“The overwhelming support from the Daytona Beach community continues to inspire us on a daily basis,” said McFadden. “We’re proud of the progress to date and look forward to the road ahead. We have a great team in place and I’m thrilled to have the opportunity to make an impact through the DAYTONA Rising project.”

About DAYTONA Rising

DAYTONA Rising is a $400 million reimagining of an American icon – Daytona International Speedway. Five expanded and redesigned entrances, or “injectors,” will lead fans to a series of escalators and elevators, transporting them to three different concourse levels. Each level features spacious social areas, or “neighborhoods,” along the nearly mile-long frontstretch. At the conclusion of the redevelopment, Daytona International Speedway will have approximately 101,000 permanent, wider and more comfortable seats, twice as many restrooms and three times as many concession stands. In addition, the Speedway will feature over 60 luxury suites with track side views and a completely revamped hospitality experience for corporate guests.DAYTONA Rising: Reimagining an American Icon, expected to create 6,300 jobs, $300 million in labor income and over $80 million in tax revenue, will be completed in time for the 2016 Rolex 24 At Daytona and DAYTONA 500. DAYTONA Rising was recently cited as a key source of expected job growth in Volusia County as part of the Manpower Employment Outlook Survey.

Toyota recently became the first Founding Partner of DAYTONA Rising, joining the Speedway to help provide the very best experience for fans through over 20,000 square feet of engagement area, branding rights for the Toyota Injector and one of the new neighborhoods.

Barton Malow is serving as the design-builder for the project. In addition to DAYTONA Rising, Barton Malow has renovated the University of Michigan “Big House” and the Rose Bowl.

ROSSETTI, an award-winning architectural design and planning firm for the past 40 years, which headed the design for Ford Field NFL Stadium, University of Notre Dame Compton Family Ice Arena and five Major League Soccer Stadiums, is leading the master planning of the DAYTONA Rising site.

Race fans can follow the progress of the DAYTONA Rising project by visiting and connecting with Daytona International Speedway on TwitterFacebookand Pinterest.  Also, fans can see the construction project up close by taking one of the daily tours available at the Speedway on non-event days throughout the year. or the Speedway Ticket and Tours Building for more information.

For tickets and more information on Daytona International Speedway events, visit or call 1-800-PITSHOP.

About Daytona International Speedway

Daytona International Speedway is the home of “The Great American Race” – the DAYTONA 500. Though the season-opening NASCAR Sprint Cup event garners most of the attention – as well as the largest audience in motorsports – the approximately 500-acre motorsports complex boasts the most diverse schedule of racing on the globe, thus earning it the title of “World Center of Racing.” In addition to eight major weekends of racing activity, rarely a week goes by that the Speedway grounds are not used for events that include civic and social gatherings, car shows, photo shoots, production vehicle testing and police motorcycle training.


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