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NASCAR Digital Media And OneUp Sports Partner To Launch Predictive Gaming App ‘NASCAR Connect’

From NASCAR

DAYTONA BEACH, Fla. (March 14, 2014) — Prediction: NASCAR fans are already thinking about which driver will be visiting Victory Lane at the Food City 500 at Bristol Motor Speedway this Sunday. Fact: NASCAR fans will be able to put their prediction skills to the test – against other fans in real time – when OneUp Sports launches a brand new predictive gaming app, NASCAR Connect, on iOS devices this weekend.

“We made it a priority this offseason to focus on enhancing and adding to our arsenal of mobile apps and products, and OneUp Sports has helped us do that,” said Colin Smith, managing director, NASCAR Digital Media. “NASCAR Connect gives fans another unique way to engage with NASCAR content, and each other, while watching the live race broadcast.”

NASCAR Connect will allow fans to compete against each other using live event predictions. As the race unfolds, players can win game tokens by selecting tiles with race action descriptions that predict what happens next on the track. The game will be operational for all NASCAR Sprint Cup Series events beginning this weekend’s race in Bristol, Tenn. With the launch, OneUp Sports will add NASCAR to a sports portfolio that includes the NFL, MLB, the NBA, the NHL and the PGA Tour.

“OneUp Sports is very excited about this launch and our partnership with NASCAR,” said Daren Trousdell, CEO of OneUp Sports. “Through NASCAR Connect, we are getting fans more involved with the action on their mobile devices. The game’s innovative style of play and engaging social features add new dimensions to watching live racing.”

The next NASCAR Sprint Cup Series race will be the Food City 500 live from Bristol Motor Speedway on Sunday, March 16 at 1 p.m. ET. The race will air on FOX, PRN and SiriusXM NASCAR Radio™, with additional coverage on NASCAR.com.

About NASCAR

The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for the No. 1 form of motorsports in the United States. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, one local grassroots series and three international series. The International Motor Sports Association (IMSA) governs the TUDOR United SportsCar Championship, the premier U.S. sports car series. Based in Daytona Beach, Fla., with offices in eight cities across North America, NASCAR sanctions more than 1,200 races in more than 30 U.S. states, Canada, Mexico and Europe. For more information, visit www.nascar.com and follow NASCAR at www.facebook.com/NASCAR and Twitter: @NASCAR.

 

About OneUp

OneUp Sports offers no-holds-barred, live-action, edge of your seat, split-second decision making, mobile sports platforms that offer a deeper and more engaging live-sports experience. They enhance TV sports watching, using the power of mobile and social platforms to bring professional sports teams, fans and friends together like never before. Visit www.1up.me, on twitter at @oneupgames and on Facebook at www.facebook.com/oneupgames.

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